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Aura farming
Slang term for developing charisma
Slang term for developing charisma
Aura farming is a colloquialism denoting the act of cultivating an appearance of effortless charisma, i.e. "coolness", often through repetitive actions to that end. Popularized in 2024, the term soon became associated with a viral dance originated by Rayyan Arkan Dikha, a boy from Indonesia. The Funk Carioca and Phonk musical genres have made this type of viral internet challenge more representative and global.
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