Axe Brand Universal Oil

Common card · No. 476059

Axe Brand Universal Oil or more commonly referred to as Axe Oil or Axe Brand Medicated Oil is a mentholated topical ointment used to relieve common ailments, discomfort, and pains. Originally introduced in 1928, Axe Oil has been manufactured by the Singaporean firm Leung Kai Fook Medical Company or LKF Medical as the primary offering of its Axe Brand line of products. Predominantly used in Asia, it has also expanded to Western and African countries, such as Kuwait and Kenya. In 2015, as part of Singapore's jubilee celebration, the company was one of five heritage brands to be awarded the SG50-Ipos Award by the Intellectual Property Office of Singapore (IPOS). The colour of the packaging uses a green and blue livery as symbols for the sky, water and land. The Managing Director of the firm claimed that this symbolises the company's vision for globalisation where consumers could find Axe Oil wherever these three elements exist.

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