Millennial grey

Uncommon card · No. 196502

Millennial grey (also developer grey) is a pejorative name given to a desaturated colour scheme in interior design, which some media commentators have claimed appeals to the sensibilities of the millennial generation in the early 21st century, but which has also been criticised as a fabrication by marketers, similar to other claimed intergenerational divides. The colour scheme is often chosen by people flipping a property, absent landlords such as vacation rental owners, or other people who do not actually live in the greyed property, with the occupant having little choice in the matter. Better Homes and Gardens editor Caitlin Sole argued in 2026 that millennials "were not of age to be buying and flipping houses at the time" and thus were not the trend's primary drivers. The greying may have been driven, in part, by a desire to prepare properties for sale in a manner thought to be least offensive to the average buyer. Given the housing crises gripping many countries in the early to mid...

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