Uncommon
Flood the zone
Political propaganda technique
Flood the zone
"Flood the zone" is a political strategy in which a political figure aims to gain media attention, disorient opponents and distract the public from undesirable reports by rapidly forwarding large volumes of newsworthy information to the media. The strategy has been attributed to U.S. President Donald Trump's former chief political strategist Steve Bannon. The strategy came to public light after Bannon told Michael Lewis in 2018 that "The Democrats don't matter... The real opposition is the media. And the way to deal with them is to flood the zone with shit". Trump adopted the strategy during the 2016 presidential election, followed by other right-wing political figures such as Éric Zemmour and Elon Musk.
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