It's the Most Terrible Time of the Year
2025 AI advert for McDonald's
It's the Most Terrible Time of the Year
It's the Most Terrible Time of the Year is an AI-generated television commercial created for McDonald's Netherlands by TBWA\Neboko and The Sweetshop. It was released on 6 December 2025 before being pulled four days later due to negative reception over its use of generative artificial intelligence and its cynical, negative depiction of the holiday season.
Read on Wikipedia · Image TBWA\Neboko, Public domain
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