Common

Geoffrey the Giraffe

Mascot character of toy store

Geoffrey the Giraffe

Common card · No. 469204

Geoffrey the Giraffe is the mascot of the American toy store Toys "R" Us, introduced in 1965. Serving as a "spokesanimal" for the brand, he is an anthropomorphic giraffe. For many years, Geoffrey went through several design changes, originally having been 2D animated before being redesigned into a computer-generated mascot in 2001. In 2007, he was reverted back to 2D with the company's rebrand. The parent company of Toys "R" Us used to be named Geoffrey LLC., named after the titular character of the franchise for many years until the company's bankruptcy in 2018.

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