
Lucky Charms
Breakfast cereal made by General Mills

Breakfast cereal made by General Mills
Lucky Charms is a brand of breakfast cereal marketed in the United States and Canada by General Mills since early 1964. The cereal consists of multi-colored marshmallows and pieces of shaped pulverized oat, each resembling one of several objects or symbols associated with good luck. The packaging and marketing features a leprechaun mascot, Lucky.
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