Wharfie Time

Common card · No. 238640

Wharfie Time is a slogan used by the Fremantle Football Club in the Australian Football League (AFL). It is used by the club as a crowd activation, typically during the last quarter of selected home matches at Optus Stadium. During the activation, big screens at the venue show a container ship crashing through waves, accompanied by the sound of a heartbeat and the tolling bell intro from the AC/DC song "Hells Bells"; this is used to rally the team and excite the crowd in the remaining minutes of a close match. Wharfie Time was first activated late in the 2023 AFL season, with its national prominence growing substantially in 2026 when Fremantle finished minor premiers and pursued the first premiership in the club's 32-year history. At the end of the season, it became associated with the club's late collapse in the 2026 AFL Grand Final, when the team conceded four straight goals after Wharfie Time's activation to lose the premiership to the Brisbane Lions.

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