Dopamine sites

Common card · No. 365500

Dopamine sites are a category of websites designed to replicate the user interface and interaction patterns of potentially addictive online activities – such as online food ordering, e-commerce, or social media browsing – but without any transactions or outcome. Users can click, scroll, and "purchase" items that never arrive, or post content that receives simulated engagement. The term references the dopamine release associated with reward-seeking behaviour, and these sites are sometimes marketed as "placebo" alternatives to their real-world counterparts. Examples include, 음식만안와요 (roughly translated to Only the food doesn't arrive) (a simulated food-delivery service), and Dopamine Shop (mock e-commerce platform). The sites typically imitate the visual design, loading animations, and interactive features of popular apps, however without delivering the service that the original app is designed for.

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