Clipping (media)

Common card · No. 418723

Clipping is the practice of generating specific short-form content from long-form content. Individuals who do clipping, known as clippers, can either do it as part of a fandom or as a profession. Originating in the 2010s, clipping became much more prominent in the 2020s as short-form content became the predominant form of social media consumption. Clipping first emerged from livestreaming in the late 2010s, when creators such as Ninja would ask their fans to make highlight clips from their streams. As the rise of TikTok around the turn of the decade precipitated an explosion in the popularity of short-form content, clipped content became massively popular, often taken from not just streams, but podcasts, longer videos, and even movies and TV shows. By the mid-2020s, clipped content had become the predominant form of digital media consumption, accompanied by the rise of short-form platforms like YouTube Shorts and Meta's Reels. As a result, also by the mid-2020s, professional clipping had...

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