Squier

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Squier is an American brand of electric guitars owned by Fender. The former manufacturing company, established as "V. C. Squier Company" was founded in 1890 by Victor Carroll Squier in Battle Creek, Michigan, producing strings for violins, banjos, and guitars. In 1965, the company was acquired by Fender. By 1975, Squier became defunct as a manufacturer and a brand name for strings, as Fender opted to market its strings under the Fender brand name. In 1982, the Squier name was reactivated by Fender as its brand for lower-priced versions of Fender guitars. Squier guitars have been manufactured in the United States, Japan, South Korea, Indonesia, China, and Mexico.

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