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Hongguo (software)
Chinese microdrama streaming platforms
Hongguo (software)
Hongguo primarily known through its main application Hongguo Duanju (Chinese: 红果短剧; pinyin: Hóngguǒ Duǎnjù), is a Chinese advertising-supported streaming platform focused on microdramas. It is part of the ByteDance group and is operated by Beijing Bimo Liuxiang Technology Co., Ltd. (北京笔墨留香科技有限公司), a company wholly owned by Douyin. The service was introduced in 2023 and its standalone application was launched in August of that year. Hongguo initially concentrated on short, predominantly vertical-format live-action dramas, generally consisting of episodes lasting only a few minutes. It subsequently broadened its catalogue to include films, television programmes, novels, audiobooks and comics. From 2025, Hongguo expanded substantially into animated and AI-generated dramas. A separate application, Hongguo Manju (红果漫剧), was launched in late 2025 for animated and other non-live-action short-form serials.
Open boosters, collect cards and trade them. Free to play.
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