Uncommon
Jerk off instruction
Pornography genre
Pornography genre
Jerk off instruction (JOI, pronounced "joy") is a genre of pornography in which a performer gives spoken or written guidance to masturbation. Usually produced in video form, the practice became popular in the early 2020s on platforms such as Clips4Sale and OnlyFans, primarily due to the low barrier for entry. Analysts highlight the personalized nature of the videos and the power dynamic between the viewer and the performer as reasons for JOI's appeal.
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