Geese psy-op allegations

Common card · No. 262285

On April 14, 2026, Wired published an article titled "The Fanfare Around the Band Geese Actually Was a Psyop", detailing the connection between the American rock band Geese and the digital marketing agency Chaotic Good Projects. Wired described the band's promotional campaign as a "psyop", meaning a psychological operation intended to deceive the public. The article's writer, John Semley, interviewed the American musician Eliza McLamb for the piece following a post on her Substack blog two weeks prior in which she named Geese and its frontman Cameron Winter among Chaotic Good's client list. After listening to an interview between Billboard and the agency's founders, Jesse Coren and Andrew Spelman, McLamb discovered Geese's album Getting Killed (2025) and Winter's song "Love Takes Miles" were part of Chaotic Good's "narrative campaigns", a form of digital PR designed to create discourse or push a story about an artist.

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