There is no alternative
Slogan associated with Margaret Thatcher
There is no alternative
"There is no alternative" (TINA) is a political slogan originally arguing that liberal capitalism is the only viable system. At the turn of the 21st century, the slogan became closely tied to neoliberalism. Politicians used it to justify economically liberal and fiscally conservative policies, as well as austerity. The slogan is strongly associated with the policies and persona of Margaret Thatcher, the British prime minister and leader of the Conservative Party during the 1980s. It is also associated, in the form alternativlos (lit. 'alternativeless'), with Angela Merkel, who served as Chancellor of Germany from 2005 until 2021. Researchers of populism generally agree that the slogan's growth in popularity since the 1990s is the result of political elites accepting certain concepts, such as the free market, as unalterable truths and the associated disappearance of political discord (so-called post-politics). This created a virtual "party cartel", where the views of established parties...
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