Pirate's Booty
American snack food brand developed and produced by Robert Ehrlich
Pirate's Booty
Pirate's Booty is a puffed corn and rice snack food developed and produced in 1987 by Robert Ehrlich. B&G Foods acquired Robert's American Gourmet Food in June 2013. In 2018, B&G Foods sold the brands to The Hershey Company. Ehrlich would often watch people purchasing cheese puffs in a local supermarket. The snack, Ehrlich explained, did not have "any real cheese in them... most of the ingredients you couldn't even pronounce." Ehrlich then went on to found a snack brand known as Vegan Rob's, which makes cheese puffs with no cheese in them.
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