Benjamin Franklin effect
Proposed psychological phenomenon
Benjamin Franklin effect
The Benjamin Franklin Effect or Ben Franklin Effect is an effect in which a person likes someone more after doing them a favor. The effect can be explained with cognitive dissonance: individuals rationalize their helpful actions by assuming they must like the person, since their behavior would otherwise conflict with their typical behavior and self-perception. In this way, the effect shows how people adjust their attitudes to maintain consistency in their self-concept.
Read on Wikipedia · Image Joseph-Siffred Duplessis, Public domain
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