Nicktoons

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Nicktoons is a brand name used by Nickelodeon for their original animated series. Most Nicktoons are produced at the Nickelodeon Animation Studio. Since its launch in the late 1970s, Nickelodeon's schedule incorporated animated series produced by other companies. The channel did not invest in its own original cartoon series until 1989 when producer Vanessa Coffey visited Los Angeles to accept pitches from local animators. Geraldine Laybourne, the channel's then-president, greenlit three pitches for full series. On August 11, 1991, the three cartoons premiered as part of a 90-minute block, becoming the first branded Nicktoons. In contrast to the merchandise-based cartoons that dominated the 1980s animation industry, Vanessa Coffey and Geraldine Laybourne agreed that the Nicktoons should be creator-driven: based on original characters designed by animators. The first Nicktoons debuted to financial success, convincing Viacom to invest in original animated shows for its other network MTV. Until...

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