LG Prada

Common card · No. 269150

The PRADA Phone by LG (KE850), better known as the LG Prada, is a touchscreen mobile phone made by LG Electronics, created in collaboration with Italian luxury designer Prada. It was first announced on 12 December 2006 and was made official in a press release on 18 January 2007. The Prada was the first mobile device with a capacitive touchscreen, thus not requiring the use of a stylus. Its black minimalist look, designed by Kang-Heui Cha, was an evolution of LG's popular Chocolate. The LG Prada was announced shortly before Apple CEO Steve Jobs announced the iPhone on 9 January 2007. After the release of the iPhone the head of the LG Mobile Handset R&D Center was quoted saying he believed Apple had stolen the idea from the Prada after it was announced as part of the iF Design Award, where it won a prize in March 2007.

Read on Wikipedia · Image LG1991, CC BY-SA 3.0