Standard Vanguard

Common card · No. 244360

The Standard Vanguard is a car which was produced by the Standard Motor Company in Coventry, England, from 1947 until 1963. The car, announced in July 1947, was completely new, with no resemblance to previous models. Designed in 1945, it was Standard's first post-World War II car and intended for export around the world. It was also the first model to carry the new Standard badge, which was a heavily stylised representation of the wings of a griffin. In the wake of World War II, many potential customers in the UK and in English-speaking export markets had recently experienced several years of military or naval service, and therefore a car name related to the Royal Navy carried a greater resonance than it would for later generations. The name of the Standard Vanguard recalled HMS Vanguard, the last of the Royal Navy's battleships, launched in 1944 amid much media attention; permission to use the name involved Standard in extensive negotiations with senior Royal Navy personnel. The Vanguard...

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