Odwalla
American food product company
American food product company
Odwalla Inc. () is an American health food company based in Dinuba, California. Founded in Santa Cruz, California, in 1980 and formerly headquartered in Half Moon Bay, California, from 1995 to 2013, the company's product lines included fruit juices, smoothies, soy milk, bottled water, organic beverages, and several types of energy bars known as "food bars". The company experienced strong growth after its incorporation in 1985, expanding its distribution network from California to most of North America, and went public in 1993. Odwalla juice caused a fatal outbreak of E. coli O157:H7 in 1996 because of numerous flaws in its safety practices, for which the company was found criminally liable. Despite industry norms, Odwalla originally sold unpasteurized juices, to avoid altering the flavor of its juices. Following the E. coli (Escherichia coli) outbreak and the death of at least one child, Odwalla adopted flash pasteurization and other sanitization procedures. Odwalla recalled its juices...
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