Adult video in Japan

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In Japan, adult videos (Japanese: アダルトビデオ, Hepburn: adaruto bideo) (AV) are pornographic films focusing on the depiction of human sexual activity and nudity. They are distinguished from Toei and Nikkatsu's pornographic feature films, indie pink films, less sex-centred 'V-cinema', and other Original Videos (オリジナル・ビデオ, Orijinaru Bideo) (OV). Adult videos feature sexual activities or nudity, and may not in some cases have a storyline. They are released initially on video, and pass inspection by an adult video ethics committee, originally the Nihon Ethics of Video Association (映像倫理機構, Eizō Rinri Kikō) (NEVA), which enforced the placement of video-masking mosaics over pubic hair or genitalia. Toei Porno, Nikkatsu Roman Porno and pink films are also often concerned with sex, but they are shown first in movie theatres, and are rated by Eirin (映画倫理管理委員会, Eiga Rinri Kanri Iinkai), rather than an adult video ethics organization. The mainstream studio Nikkatsu filmed its Roman Porno line from 1971...

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