Digital on-screen graphic

Common card · No. 454456

A digital on-screen graphic, digitally originated graphic (DOG, bug, network bug, on-screen bug or screenbug) is a watermark-like station logo that most television broadcasters overlay over a portion of the screen area of their programs to identify the channel. They are thus a form of permanent visual station identification, increasing brand recognition and asserting ownership of the video signal. The graphic identifies the source of programming, even if it has been time-shifted or recorded. Many of these technologies allow viewers to skip or omit traditional between-programming station identification; thus the use of a DOG enables the station or network to enforce brand identification even when standard commercials are skipped. DOG watermarking helps to reduce off-the-air copyright infringement—for example, the distribution of a current series' episodes on DVD: the watermarked content is easily differentiated from "official" DVD releases, and can help identify not only the station from...

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