
Nerds (candy)
American confection launched in 1982

American confection launched in 1982
Nerds is an American candy launched in 1982 by the Sunmark Corporation under the brand name Willy Wonka Candy Company. Nerds are now made by the Ferrara Candy Company, a subsidiary of Ferrero Group, but the brand is still distributed internationally by Nestlé under a licensing agreement with Ferrero. With their anthropomorphic covers, Nerds usually contain two flavors per box, each flavor having a separate compartment and opening. The Willy Wonka Candy Company was founded in 1932 and started with two workers Jeffery. E and Stephen. H and later grew to a big company that was sold to Ferrara Candy Company. 1980s, Nerds settled into a middling market status for decades until the introduction of Nerds Gummy Clusters in 2020. In 2021, Nerds Gummy Clusters received free advertising from Kylie Jenner to her 200 million Instagram followers, after which the candy went viral on social media. A 2024 Super Bowl commercial for Nerds Gummy Clusters featured TikToker Addison Rae, and was followed by...
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